Skincare isn’t just about what you use—it’s about how and when you use it. Applying your skincare products in the correct order ensures maximum absorption and effectiveness. If you’ve ever wondered whether serum goes before or after moisturizer, or if sunscreen should be applied alone or layered to other products—this guide is for you. In this blog, we'll walk you through how to layer skincare products properly, along with separate routines for morning (AM) and night (PM) skincare.
Why Order Matters in Skincare The skin acts like a barrier. If you apply products in the wrong sequence, active ingredients may not penetrate properly, reducing their effectiveness. The basic rule: Apply skincare from thinnest to thickest texture. Lightweight products go first so they can sink into your skin easily, followed by heavier creams or oils that lock in moisture.
Morning Skincare Routine: Step-by-Step Order Your AM routine is all about Hydration, Protection, and Prep for makeup or sun exposure.
1. Cleanser.
Start by washing your face with a gentle cleanser to remove overnight oils, sweat, and impurities. Choose a formula that suits your skin type—gel for oily skin, cream for dry skin, etc.
2. Toner (Optional)
Toners prep your skin by balancing pH and removing leftover residue. Go for hydrating toners with ingredients like rose water, glycerin, or hyaluronic acid if your skin feels dry or tight.
3. Serum.
Morning is the ideal time to use antioxidant serums, especially Vitamin C. It helps brighten your skin, fight free radicals, and even skin tone. Tip: Wait 30 seconds after applying serum for better absorption.
4. Moisturizer.
Lock in hydration with a moisturizer suited to your skin type. Look for non-comedogenic (won’t clog pores) formulas if you're acne-prone.
5. Sunscreen (SPF)
This is non-negotiable. Apply broad-spectrum sunscreen with at least SPF 30 as the final step in your morning skincare routine. It protects your skin from UVA/UVB rays and prevents aging, sunburn, and pigmentation. Remember: Sunscreen goes on last because it creates a protective layer.
Night Skincare Routine: Step-by-Step Order The PM routine focuses on cleansing, repairing, and nourishment while your skin regenerates overnight.
1. Makeup Remover / Oil Cleanser.
Start with an oil-based cleanser or micellar water to dissolve makeup, sunscreen, and excess sebum.
2. Water-Based Cleanser.
Follow up with your regular face wash to remove sweat and dirt. This double cleansing method is especially useful if you wear makeup or live in polluted areas.
3. Exfoliator (2-3 times a week)
Use a chemical exfoliant like AHAs (lactic/glycolic acid) or BHAs (salicylic acid) to remove dead skin cells and unclog pores. Don’t overdo it—2-3 times a week is enough
4. Toner (Optional)
Helps in prepping the skin for the next steps and may include calming ingredients like chamomile, green tea, or witch hazel.
5. Treatment / Serums.
• Retinol: for anti-aging and acne.
• Niacinamide: for oil control and pore tightening.
• Hyaluronic Acid: for deep hydration.
6. Eye Cream (Optional)
If you have puffiness, dark circles, or fine lines, this is the stage to dab on a hydrating or anti-aging eye cream.
7. Moisturizer / Night Cream.
Seal everything with a nourishing night cream. If your skin is dry, use a heavier cream; for oily skin, a gel-based moisturizer works well.
8. Facial Oil (Optional)
If your skin needs extra nourishment or is sensitive to harsh actives, applying a facial oil can help seal in moisture overnight.
Additional Tips to Maximize Skincare Benefits.
• Patch Test New Products: Always test on your jawline or behind your ear before full-face use.
• Let Products Absorb: Wait 30–60 seconds between steps for best results.
• Adjust with Season: Use lighter products in summer and richer creams in winter.
• Less Is More: Don’t overload your skin with too many products. Stick to the basics and introduce new products slowly.
Common Skincare Mistakes to Avoid.
• Mixing incompatible actives: e.g., Vitamin C with Niacinamide or Retinol with AHA/BHA unless formulated together.
• Skipping sunscreen: Even the best skincare routine fails without daily sun protection.
• Not moisturizing oily skin: Every skin type needs hydration—choose the right formula.
• Using too much product: Pea-sized or coin-sized amount is usually enough.
Conclude AM & PM Skincare Routine for Beginners.
Morning (AM):
1. Gentle Cleanser.
2. Hydrating Toner (Optional)
3. Vitamin C Serum.
4. Moisturizer.
5. Sunscreen.
Night (PM):
1. Oil Cleanser / Makeup Remover.
2. Gel Cleanser.
3. Exfoliant (2x a week)
4. Serum (Retinol/Niacinamide)
5. Eye Cream.
6. Night Cream.
Final Thoughts.
Understanding how to apply skincare in the correct order can truly transform your skin over time. It’s not just about buying expensive or trendy products—it’s about using the right products, in the right sequence, and with consistency. No matter your skin type—whether oily, dry, normal, combination, or sensitive—following a well-structured routine enhances the absorption of ingredients and improves overall skin health.
Lastly, keep in mind that skincare is deeply personal. What works for one person may not work for another. Listening to your skin, being mindful of seasonal changes, and choosing products suitable for your needs is what truly makes a difference.
Treat your routine as an act of self-care—not just a chore. With time, consistency, and the right order of application, you’ll be on your way to healthy, radiant, and well-protected skin.
Shahid Rashid
Board-certified dermatologist with over 6 years of experience in cosmetic and medical dermatology.